It's not lead generation, it's information!
Real Estate Agent Coaching Program
Edify Coaching, is the EXCLUSIVE Real Estate Agent Coaching, Marketing, and PR Program of Belmont City Press. To "edify" someone means to "build, instruct, uplift, establish credibility, and improve someone." If you're an Agent, Edify Coaching is not an option but a necessity. Join us.
What EDIFY Coaching will do for you.
Our Philosophy
The EDIFY course is built on the philosophy that real estate agents thrive when equipped with a solid foundation of knowledge, practical skills, & strategic tools. By educating agents on effective lead generation, marketing, & PR techniques, the course aims to empower them to centralize their expertise, establish credibility, and simplify their professional lives for sustained success. We believe in fostering a proactive & innovative mindset, enabling agents to confidently navigate and excel in their competitive market.
Agent-Specific Coaching and Training Programs
High Exposure Marketing Strategies
Improv For Business Communications-Real Estate Edition
High Exposure Marketing Strategies
Learn to leverage PR in your marketing and have your clients looking for you!
Join your host, Belmont City Press, for 90-minutes of actionable marketing ideas and strategies tailored for real estate agents. This Realtor-focused event will help you become the go-to expert in real estate. LICENSED REAL ESTATE AGENTS come prepared to work as
Learn to leverage PR in your marketing and have your clients looking for you!
Join your host, Belmont City Press, for 90-minutes of actionable marketing ideas and strategies tailored for real estate agents. This Realtor-focused event will help you become the go-to expert in real estate. LICENSED REAL ESTATE AGENTS come prepared to work as you learn to pivot your marketing post-NAR settlements and position yourself as the first point of contact for new clients. Discover how developing a signature talk, keynote speaking, writing press releases, guesting or hosting podcasts, becoming a PUBLISHED AUTHOR in 21 days, and crafting a one-sheet & media kit can become your keys to opening doors to reach your ideal clients.
FTHBuyer's Course for Realtors
Improv For Business Communications-Real Estate Edition
High Exposure Marketing Strategies
Are you new to Real Estate? Are you confident walking into the office? Are you nervous implementing your lead generation plan? What if you call someone and they ask you a question? We can help. Welcome to Edify. Edify is the educational coaching you need. It's not lead generation it's information. For 30 years we have been educating First
Are you new to Real Estate? Are you confident walking into the office? Are you nervous implementing your lead generation plan? What if you call someone and they ask you a question? We can help. Welcome to Edify. Edify is the educational coaching you need. It's not lead generation it's information. For 30 years we have been educating First Time Home Buyers on mortgage, credit, and the home buying process. If they leave our classes knowing more than you...
WHO IS THE EXPERT?
Topics Covered:
- Credit
- Mortgage Programs
- DAP's
- Qualifying
- Forms/Contracts
- Offers
- Think Tank for Ideas
Writing Offers & Contracts
Improv For Business Communications-Real Estate Edition
Improv For Business Communications-Real Estate Edition
Introducing our comprehensive course for realtors, designed to master the art of making offers and navigating contracts. This course delves into the nuances of different property types—such as single-family, multi-family, and condos.—and how these affect offer strategies and underwriting. Learn to tailor your approach to various buyer cir
Introducing our comprehensive course for realtors, designed to master the art of making offers and navigating contracts. This course delves into the nuances of different property types—such as single-family, multi-family, and condos.—and how these affect offer strategies and underwriting. Learn to tailor your approach to various buyer circumstances, including first-time homebuyers, seasoned investors, and those with unique financial situations. Gain the skills and confidence to draft compelling offers and expertly manage negotiations to secure the best deals for your clients.
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Just Added:
Buyer Agency Agreements, how to write and present Buyer Agent Agreements and how they impact mortgage qualifying.
Improv For Business Communications-Real Estate Edition
Improv For Business Communications-Real Estate Edition
Improv For Business Communications-Real Estate Edition
It's not comedy, it's communication!
Step out of the routine and into the dynamic world of Improv to revolutionize your Real Estate interactions. This Agent-focused team building workshop goes beyond the comedy sketches you’ve seen on TV to delve into the core principles of improv that foster superior communication, active listening, an
It's not comedy, it's communication!
Step out of the routine and into the dynamic world of Improv to revolutionize your Real Estate interactions. This Agent-focused team building workshop goes beyond the comedy sketches you’ve seen on TV to delve into the core principles of improv that foster superior communication, active listening, and seamless collaboration.
What to Expect:
- Active Listening: Learn to truly hear what others are saying, improving your ability to respond effectively.
- Quick Thinking: Develop the skill to think on your feet and adapt to any situation.
- Confidence Building: Gain the confidence to handle public speaking and difficult conversations with ease.
- Team Collaboration: Enhance your teamwork skills, creating a more cohesive and productive work environment.
- Practical Exercises: Engage in interactive exercises that translate directly into improved business practices.
- Responding vs. Replying: Learn how to pause, process, and deliver meaningful, intentional communication that fosters deeper understanding and stronger connections in your business interactions.
No prior acting experience is required. This seminar is designed for professionals across all industries who are looking to boost their communication and interpersonal skills. Join us for a supportive and engaging experience that will leave you better equipped to handle the demands of the business world.
Learn more at
Become the Go-To Expert
Become the Go-To Expert
Become the Go-To Expert
It’s no secret that writing a book is the ultimate credibility tool for positioning yourself as a go-to expert in your industry.
If you're ready to establish credibility as the local expert but not sure how, try these ideal styles of books for Real Estate Agents:
Interviewing Industry Giants:
Writing a book that features interviews with p
It’s no secret that writing a book is the ultimate credibility tool for positioning yourself as a go-to expert in your industry.
If you're ready to establish credibility as the local expert but not sure how, try these ideal styles of books for Real Estate Agents:
Interviewing Industry Giants:
Writing a book that features interviews with prominent figures in real estate or related fields can position the agent as a well-connected authority, enhancing credibility and expanding their network.
Showcasing Local Businesses:
Creating a book that highlights local businesses and their stories can foster community ties, encourage local businesses to promote the book, and increase the agent's visibility through word-of-mouth marketing.
Step-by-Step Home Buying Guide:
Writing a comprehensive guide to buying a home, tailored to specific markets or demographics, can establish the agent as a knowledgeable resource, making them the go-to expert for first-time homebuyers or niche markets.
Case Studies of Successful Transactions:
Compiling a book of detailed case studies on successful real estate transactions can demonstrate the agent's expertise and problem-solving skills, attracting clients looking for proven results.
Personal Real Estate Journey:
Sharing the agent's own experiences and insights in a memoir-style book can create a personal connection with readers, building trust and rapport while showcasing the agent’s unique perspective and approach to real estate.
Ready to get started? CONTACT US
Book Marketing Quiz
Become the Go-To Expert
Become the Go-To Expert
Are you considering writing a book? Curious about how to use it in your marketing? Look no further.
Our Book Marketing Quiz is here to identify the top marketing strategies for your book that match your business, ongoing marketing activities, and personality. Are you a Scribe? Novelist? Publicist? Let's find out!
*As a thank you for taki
Are you considering writing a book? Curious about how to use it in your marketing? Look no further.
Our Book Marketing Quiz is here to identify the top marketing strategies for your book that match your business, ongoing marketing activities, and personality. Are you a Scribe? Novelist? Publicist? Let's find out!
*As a thank you for taking the quiz, you will receive a FREE copy of our latest book "The Power of Not Yet, Unleashing Your Potential One Rejection At a Time."*
Take the
Agent Marketing Quiz
Become the Go-To Expert
Agent Marketing Quiz
Discover your Agent marketing style.
Wondering how your personality impacts your marketing? Look no further. Our Agent Marketing Quiz is here to identify the top marketing strategies for you that match your business, ongoing marketing activities, and personality. At the end of the quiz, you'll receive a 10-page personalized marketing pla
Discover your Agent marketing style.
Wondering how your personality impacts your marketing? Look no further. Our Agent Marketing Quiz is here to identify the top marketing strategies for you that match your business, ongoing marketing activities, and personality. At the end of the quiz, you'll receive a 10-page personalized marketing plan, based on your personality type, current marketing plan, and budget.
Are you a CONSULTANT? An EXECUTIVE? An AMBASSADOR? Let's find out!
Take the Agent Marketing Quiz!
Lead Magnet Quiz
Become the Go-To Expert
Agent Marketing Quiz
Is your business marketing plan ready to benefit from a lead magnet quiz?
Will a lead magnet quiz enhance your current marketing efforts?
Lead magnet quizzes are effective tools for email list building because they require participants to provide their contact information to receive their results. This process incentivizes users to sh
Is your business marketing plan ready to benefit from a lead magnet quiz?
Will a lead magnet quiz enhance your current marketing efforts?
Lead magnet quizzes are effective tools for email list building because they require participants to provide their contact information to receive their results. This process incentivizes users to share their details in exchange for personalized content, allowing you to grow your email list with highly engaged and interested subscribers. Additionally, the data collected through quizzes can be used to segment your audience, enabling more targeted and effective email marketing campaigns.
Are you a Leverage-Ready Entrepreneur? A Strategic Implementer? A Foundation Builder? Let's find out!
From Ideas to Applause
From Ideas to Applause
From Ideas to Applause
Craft Your Signature Talk.
As part of our paid coaching program, this is where your journey from a budding idea to a roaring standing ovation begins. Whether you’re stepping onto the stage for the first time, looking to impress clients, or needing to refine your public speaking prowess, this course is designed to transform your thoughts
Craft Your Signature Talk.
As part of our paid coaching program, this is where your journey from a budding idea to a roaring standing ovation begins. Whether you’re stepping onto the stage for the first time, looking to impress clients, or needing to refine your public speaking prowess, this course is designed to transform your thoughts and experiences into a compelling narrative that captivates any audience.
My Credentials
Thirty Years In Sales
I Literally Wrote the Book On Marketing for Agents
I Literally Wrote the Book On Marketing for Agents
- 30 years in the Real Estate Industry and built my business so that 30 years later I have consistent sales and work by referrals of past and repeat clients. No marketing, no advertising.
- Taught more than 250+ First Time Home Buyer Courses/Seminars and have centered my business on education
- Certified by Money Management International/Consumer Credit Counseling Services in budgeting and credit counseling.
- Certified through NeighborWorks as a Housing Counselor 2014 (National Non-Profit)
I Literally Wrote the Book On Marketing for Agents
I Literally Wrote the Book On Marketing for Agents
I Literally Wrote the Book On Marketing for Agents
- Board of Directors (retired) of 2 local/national nonprofits focusing on homeownership and education, including working with members from MassHousing and Mass Bankers.
- Worked with NeighborWorks of America in development of their FTHBuyer online course.
- Consultant to Fannie Mae for their online home buyer education courses.
- Prior to COVID taught CE’s to LO’s and Agents through sponsored curriculum.
- I literally wrote the book on selling houses and Marketing for Agents
Edify Coaching
I Literally Wrote the Book On Marketing for Agents
Edify Coaching
- Created EdifyCoaching.com the First Time Home Buyer Course for Realtors.
- Written several books and articles for industry personal and consumers of Real Estate
- We will put together a 12-point marketing plan that will establish your credibility, brand your expertise, and help you gain more business.
- Featured/quoted in articles in The Boston Globe, Massachusetts Weekly, Google News, as well as affiliates of FOX, NBC, CBS, AP news and others.