Press Releases

Wondering WHERE your press release will be seen? Here is a list of media outlets we contract with for placement:

• Placement on AP News (Associated Press) with a potential reach of 35 Million Unique Monthly Visitors 
• Placement on Benzinga with a potential reach of 5 million Unique Monthly Visitors. 
• Placement on Leading News Aggregators and Research Tools (Google News, Bloomberg Terminals, MuckRack, Moody's NewsEdge, Naviga and MenaFN) 
• Exclusive Placement on 3,900+ Affinity Group Publications Based on Relevance 
• Indexed on Major Search Engines (Google, Yahoo!, Bing, Ask) 
• Distributed to U.S. TV/Radio Based on Relevance 
• Placement on our Network of Partner Sites

We cannot guarantee placement on any specific media outlet, but using our  contacts and experience, we increase your reach and likelihood of exposure.

National and international exposure enhances your credibility, making local clients more likely to trust and choose your services. High traffic to your website from diverse sources boosts your local search rankings. 

A press release can amplify your presence by reaching a broader audience and positioning you as a trusted expert in your community. It ensures your name appears in local searches and across multiple news platforms. 

Press releases generate backlinks from reputable news sites, driving more traffic to your website and improving your search engine ranking. This increased visibility helps local clients find you before your competitors. 

 Press releases on high-engagement sites increase your online footprint, showing potential clients that you are an active and recognized professional in your industry. 

Announcements about new services, notable achievements, community involvement, and expert insights are highly effective. These stories showcase your expertise and commitment to your local market. Scroll down to download a list of "reasons" for any business to issue a press release.

Maximize the benefits by prominently displaying "As Seen On" logos on your website's homepage, about page, and marketing materials. Additionally, share the coverage on your social media platforms and include links in email newsletters to further leverage the increased credibility and attract more clients. 

To get a press release done, connect with Belmont City Press. Schedule a call or zoom, or email us. Let's talk about how a press release will help you become the go-to person in your niche, establish credibility, boost your SEO, and give you some fabulous content for your social media! Check out all of our promotional services at LaunchOrPromote.com. 

 Writing and distributing a press release involves several detailed steps to ensure that the content is professional, engaging, and widely distributed. We always follow the AP Stylebook Guidelines to ensure maximum distribution.  A professionally written press release from Belmont City Press is $250. 

This includes:

Writing the Press Release:

• Headline: Craft a compelling and concise headline with action verbs.
• Sub-headline: Provide additional context to the headline.
• Dateline: Include the date and location at the beginning.
• Introduction: Summarize key points, answering who, what, when, where, why, and how.
• Body: Expand on the story with details, quotes, and context in short paragraphs.
• Boilerplate: Add an “About Us” section with company background.
• Contact Information: Include media contact details (name, phone, email, address).

Formatting the Press Release:

• Length: Keep it between 400-600 words.
• Font and Spacing: Use a readable font (Arial or Times New Roman, 10-12 points), single-spaced with double spaces between paragraphs.
• Visual Elements: Include company logo, relevant images, or multimedia.
• Hyperlinks: Add working links to relevant pages on your website.
• White Space: Ensure the release is not cluttered and uses white space effectively.
• Do Follow vs. No Follow Links:
  • Do Follow: Use for internal or reputable external links.
  • No Follow: Use for external links to avoid passing SEO value.

Distributing the Press Release:

• Distribution Channels:
  • Email to journalists, bloggers, and media contacts.
  • Use distribution services (e.g., PR Newswire, Business Wire).
  • Post on company website and social media channels.
• Media List: Compile and segment a list of relevant media contacts.
• Pitch Email: Craft personalized emails to each contact, highlighting relevance.
• Follow-Up: Send follow-up emails if no response is received, being courteous.
• Monitor Coverage: Track and measure where and when the release is picked up using media monitoring tools.
• Evaluate and Analyze: Review performance metrics such as website traffic, social shares, and media mentions.

Additional Tips:

• Proofreading: Ensure no grammatical or typographical errors.
• SEO Optimization: Use relevant keywords to improve search engine visibility.
• Timing: Release at a strategic time for maximum impact.

Once your press release is distributed, we will give you a report with links to the media outlets who picked up your release. 

If you need help with your "as seen on" buttons for your social media and website, let us know! 

Although we cannot make an guarantees as to which media outlets will pick up your story, we have successfully placed press releases with AP NEWS, GOOGLE BUSINESS, affiliates of NBC, CBS, CW, FOX,  ABC, and many more.

 Certainly, let us outline the key steps in writing a press release for you. Be certain to  follow the suggestions of the AP Stylebook Guidelines (you can purchase a copy of the Stylebook online) to ensure maximum distribution.

Writing a press release involves several key steps to ensure it is professional, engaging, and informative:

• Headline
  Craft a compelling headline that grabs attention, is concise, and uses action verbs.
• Sub-headline
  Provide additional context to the headline in a few sentences.
• Dateline
  Include the date and location at the beginning of the first paragraph.
• Introduction (Lead Paragraph)
  Summarize the most important aspects of the story, answering the who, what, when, where, why, and how questions.
• Body
  Develop the story with more details, including quotes from key stakeholders, background information, and relevant context, broken into short paragraphs for readability.
• Boilerplate
  Add a standard “About Us” section providing background information about the company or organization.
• Contact Information
  Include contact details for media inquiries, such as name, phone number, email address, and physical address.

Formatting a press release and setting up links involves several considerations:

• Length
  
  • Keep it between 400-600 words, ensuring it’s concise and to the point.
• Font and Spacing
  
  • Use a standard, readable font like Arial or Times New Roman, with a font size of 10-12 points.
  • Use single spacing with a double space between paragraphs.
• Visual Elements
  
  • Include a company logo at the top, relevant images, or multimedia if applicable.
  • Use hyperlinks for additional information.
• Hyperlinks
  
  • Link to relevant pages on your website, ensuring links are working and lead to the intended pages.
• Check for White Space
  
  • Ensure the press release is not cluttered and uses white space to enhance readability.
• Do Follow vs. No Follow Links
  
  • Do Follow: Allows search engines to follow the link and pass on SEO value. Use for linking to your site or reputable sources.
  • No Follow: Prevents search engines from following the link. Use for external links to avoid passing on SEO value to other sites.

Distributing a press release involves several steps and additional tips to ensure it reaches the right audience:

• Choose Distribution Channels
  
  • Email to journalists, bloggers, and media contacts.
  • Use press release distribution services (e.g., PR Newswire, Business Wire).
  • Post on your company’s website and social media channels.
• Create a Media List
  
  • Compile a list of relevant media contacts segmented based on industry, region, and audience.
• Craft a Pitch Email
  
  • Write a personalized email to each media contact, including a brief introduction and why the story is relevant to them.
• Follow-Up
  
  • Send follow-up emails if you don’t receive a response, being courteous and respecting their time.
• Monitor Coverage
  
  • Track where and when your press release is picked up, using media monitoring tools to measure coverage and impact.
• Evaluate and Analyze
  
  • Review the performance of the press release, analyzing metrics like website traffic, social shares, and media mentions.

Additional Tips:

• Proofread: Ensure there are no grammatical or typographical errors.
• SEO Optimization: Use relevant keywords to improve search engine visibility.
• Timing: Release your press at a strategic time for maximum impact.